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From Bounce to Conversion: Tips to Supercharge Your Startup Website

Pili Laviolette

Are you tired having a website that looks ok but doesn't actually do anything for your business? Trust me, you're not alone. The truth is, creating a website that truly converts can seem overwhelming and even downright impossible. But don't worry, I'm here to help!

Let's face it, having a website that doesn't convert is like having a car with no wheels - it may look nice, but it's not going to take you anywhere. So, how can you turn your website into a conversion machine? Well, I've got 5 tips that are sure to get you started on the right track.

Ready to boost your conversions? Keep scrolling to learn more!

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Define Your Success Metrics

It may sound obvious, but often businesses track vanity metrics that don't actually do anything for their business. You MUST define what web conversion means for your business. Is it selling more products? Booking more clients? Creating more engagement?

An easy way to start establishing metrics is by defining your business goals and how you are going to achieve them. This will help you see the role of your website within your business strategy. Remember that you'll also need to understand what your customers' needs are, and how the website will help them fulfill those needs.

Understand Your Customers

Truly get to know your customers. Not just demographically, but also psychographically. What do they like? What do they need? What and how is your business helping them achieve? How do they make decisions? Do they primarily visit websites like yours from their phone or computer?

The evident solution your business may be providing to them could be functional, but often, the buying decision is not functional. They are often emotional or social. To uncover these deeper motivations, talk to your customers and get to know them better. It takes time and patience, but it only brings great results. After learning from them, evaluate your website and confirm if your content, design and overall flow speak to them and portray the solutions they want to achieve. If not, refine them.

Photo by Yan Krukau

Use Colour to Drive Attention

In brand identity design, the colours of a colour palette have a role. A few of them should be considered your "accent colours". Ideally, these are the colours you use when you want to drive attention, like the main button of a webpage (aka the call-to-action) or a word or sentence you want your users to remember.

When selecting an accent colour, it is important to keep in mind that ideally it should have high contrast with both light and dark backgrounds. If one colour does not work with both, it is recommended to choose two call-to-action colours.

Have a Clear Call-to-Action

Do you want customers to purchase a product, return a product, or view more details about a product? Ideally, you should have one primary call-to-action per webpage or web section. For key webpages on your site, the call-to-action should align with your business strategy, users' needs, and the metrics you'll measure.

To define the call-to-action of a webpage, ask yourself what you want users to do when they visit that page.

Photo by Marcus Aurelius

Create a Connection with Your Customers

Make your customers feel and know that there is a person or a group of people behind your business. People usually buy based on their perception of a brand and how it aligns with their values and aspirations. You can use your website as a place for that. You want to turn customers into raving fans and be on top of mind every time they need the solution you provide.

There are several ways to create a connection with your customers. One effective way is to share behind-the-scenes glimpses of your business, introduce the team behind it, tell your brand story, and highlight what makes your business unique. Your About page can be a great place to do this.


I hope you found these tips helpful! There is so much more you can do to drive conversion on your website, but start small, test, and refine. I'm sure that these little tweaks should bring you great results.

Ready to start boosting your conversions? If you're interested in working with us or just saying hi, please send us a message. We specializing in designing strategic websites, products and brands for our customers, and we'd love to chat with you.

Let's turn your website into a conversion machine today!


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