As freelance designers, we have to do more than just our craft. We are business owners and have to do tasks that we love and hate, all at once. From marketing to accounting, from talking to clients to paying bills. And the list goes on. What's even harder to change is patterns that we've unconsciously built over time that are, in a sense, hurting our productivity. So here's a list of tiny details of our day-to-day that, if done right, can have a huge impact on the bigger picture.
We are often presented with new situations or scenarios, whether you have to work on a new project that you don't quite enjoy or a new task that you don't know how to tackle. It's in these cases that our creative brain often chooses to procrastinate and go somewhere else. We often feel bad about ourselves, but I believe that these are opportunities for us to try something different. So here are some fun experiments I'd like you to run.
Establishing trust is critical for the success of any product. Without trust, users are unlikely to engage with your product or become loyal fans. To build trust, you can use various strategies, such as social proof, clear and consistent branding, intuitive and transparent design, and responsive customer support.
Hey designers! Do you ever feel like you're not good enough, you don't have anything interesting to say, or that people won't care about what you have to offer? It's called imposter syndrome, and it's something that plagues many of us in the design industry. That's why I've gathered 5 resources that might help you care less and do more.
Let's face it, having a website that doesn't convert is like having a car with no wheels - it may look nice, but it's not going to take you anywhere. So, how can you turn your website into a conversion machine? Well, I've got 5 tips that are sure to get you started on the right track.
I've built my business around retainer clients primarily. There was a lot of trial and error, I have to admit, but I’ve learned a lot, and I’ve been able to establish the right processes and systems to have a sustainable work-life balance and business. That’s why I’ve put together a list of tips I would give my younger self if I had to do this all over again. Check it out!
There is something positive to learn from every experience, even the negative ones. When a client isn't a good fit, there is so much you can do to make them happy or make things work. In this blog post, I want to share some points that will help you identify red flags in potential clients, including the hidden ones.