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From Landing Page to Loyal User: Conversion Design for Women's Health

Improve conversion and retention in female health and wellness products by designing for trust at every step. Learn how landing pages, getting-started experiences, and real-life retention strategies shape whether users continue or quietly drop off.
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What to Prepare Before Your First Call With a Designer (For MVP and Startup Founders)

Learn exactly what to prepare before your first call with a designer so you can get clearer answers, assess fit, and set your MVP up for success. A practical, founder-friendly guide for femtech, family tech, and wellness startups.
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How to Design a Quiz Funnel That Doesn't Feel Manipulative

Learn how to design a quiz funnel that feels helpful instead of pushy. This guide covers ethical quiz design, personalization, user trust, and practical tips for creating quizzes that support your customers and drive smarter conversions.
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The Hidden Inclusivity Issues in Fertility and Pregnancy Apps

Learn the hidden inclusivity issues in fertility and pregnancy apps and why designing for real journeys matters. This guide covers loss, family structures, cultural context, financial realities, and life circumstances that most apps overlook.
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The Design Investments That Actually Help Early Stage Founders Raise Funding

Learn which design choices investors actually notice, what early stage femtech founders should prioritize, and how to avoid wasting runway on the wrong design work. Discover the signals that make your product feel credible, user grounded, and pitch ready.
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How to Design Kid Safe Digital Platforms That Earn Parent Trust

Learn how to design kid safe platforms that parents actually trust. This guide covers trust signals, safety patterns, UX choices, and common mistakes that make or break the parent experience. Perfect for founders building products for young children.
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How Much Privacy is Enough? Designing Trust into Female Health Apps

Learn why privacy needs to be visible inside femtech apps and how to build trust through design. A breakdown of the three levels of privacy users expect.
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The Bee That Started It All: Punto Pediátrico’s Brand Story

Learn how Punto Pediátrico’s pediatric brand design used a bee to symbolize care, trust, and community while creating a warm and human experience that families instantly connect with.
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Freelance Designer vs. Agency vs. In-House: What's Right for Your Family or Fem Tech Startup?

Discover which design model fits your femtech or family tech startup best: freelance, agency, in-house, or the new boutique studio model.