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When Becoming a Mom Changed How I Think About My Design Business

How becoming a mom helped me discover my design niche: creating trust-first products for families and women. A UX designer's journey to re-niching.
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Designing for Interrupted Users: How to Build Products for Real-Life Constraints

Learn how to design products for interrupted users who juggle real-life constraints. Discover 4 practical strategies to build trust, reduce abandonment, and improve conversion rates for busy parents and caregivers.
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When “Better UX” Makes Things Worse: A Family Fintech Case Study

A family fintech app simplified their signup from 14 to 4 steps and conversion dropped. Learn why shorter isn't always better for high-stakes UX design.
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How to Design Trust Signals That Don't Feel Fake

Learn which trust signals actually work for family and femme tech products vs. which ones trigger suspicion. Real examples from a UX designer who specializes in trust-first design.
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5 Sneaky Productivity Killers ☠️

As freelance designers, we have to do more than just our craft. We are business owners and have to do tasks that we love and hate, all at once. From marketing to accounting, from talking to clients to paying bills. And the list goes on. What's even harder to change is patterns that we've unconsciously built over time that are, in a sense, hurting our productivity. So here's a list of tiny details of our day-to-day that, if done right, can have a huge impact on the bigger picture.
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The art of getting sh*t done

We are often presented with new situations or scenarios, whether you have to work on a new project that you don't quite enjoy or a new task that you don't know how to tackle. It's in these cases that our creative brain often chooses to procrastinate and go somewhere else. We often feel bad about ourselves, but I believe that these are opportunities for us to try something different. So here are some fun experiments I'd like you to run.
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Designing Trust: UX Strategies to Build Credibility and Increase Conversions

Establishing trust is critical for the success of any product. Without trust, users are unlikely to engage with your product or become loyal fans. To build trust, you can use various strategies, such as social proof, clear and consistent branding, intuitive and transparent design, and responsive customer support.
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5 resources to help you overcome imposter syndrome as a designer

Hey designers! Do you ever feel like you're not good enough, you don't have anything interesting to say, or that people won't care about what you have to offer? It's called imposter syndrome, and it's something that plagues many of us in the design industry. That's why I've gathered 5 resources that might help you care less and do more.